SEO (search engine optimization) tools can improve a website ranking, making it the top search result. With so many SEO tools offered, finding the best to fit your needs may be difficult. From keyword research to on-page references to link building there are a number of SEO tools, keyword research and market niche software and services that will give you that competitive edge in search engine optimization.
Market Samurai is one of the most commonly used SEO tools for keyword research. Almost exclusively dedicated to keywords, it focuses on tracking keyword rankings, to determining what keywords to target, to where to find information for your keywords and how to purchase domains for your keywords. The built-in competition feature pulls critical metrics on top search results for specific words, this helps determine how challenging it would be to rank for those keywords. Unfortunately, the overall difficulty or individual website score will not automatically calculate for you. Although a great start for optimization strategy, the tool has stability issues and has a tendency to crash if analyzing too many keywords simultaneously.
SEMRush is the industry benchmark SEO tool for keyword research, providing remarkable insight into competitors’ PPC (pay-per-click) target keywords, traffic data and ranking. This tool is ideal for PPC advertising with Google Adwords or spying on competitors’ optimization strategies. Unfortunately, because it is specialized in keyword research it falls short in the link building and on-page analysis features.
Traffic Travis is the perfect SEO tool for beginning optimizers and webmasters. Although it does not give any rich features, it is user-friendly and easy to set up, with a wide range of research in keywords and competitive analysis. A few of the monitoring and on-page features do not generate enough results to be beneficial and the SEO section must have two days of data before reporting anything substantial, creating a delay in competitive analyses.
Long Tail Pro
Long Tail Pro is a tool used for keyword research. Perfect for anyone building niche websites, this program is ideal for key phrase generation, site visitors and competitive analyses. With a clear, easy-to-use interface, users can input multiple key phrases at once for analyzing and searching, research keyword filters and results, check domain name availability and more. Regrettably, the tool is not as robust as its competitors are, and there is not a free trial offer before purchasing [update- there is a 10 day trial available now].
SEOmoz is one the most popular SEO tool suites available. SEOmoz exceeds its competition with unlimited link building tools, on-page recommendations, review metrics and link data that control other tools, and a community of resources, guides and tutorials. Although a high-quality suite with a supportive community, SEOmoz has a few downfalls. The keyword suggestion tool is difficult to locate and not terribly useful; in addition, in the reporting tools there are no templates offered, users must create them from scratch.
Micro Niche Finder
Micro Niche Finder is a tool used to find niche markets and their associated keywords. Easy to use and understand, it provides a SOC (strength of competition) score for each keyword, LSI (laten semantic index) search for finding related web pages with commonality keywords in text and more. Although one of the more easy to use market research tools, it does not offer more advance features and because it uses Goggle and the free word tracking tool users will have to enter captchas periodically.
Keyword Elite 2.0
Keyword Elite is a PPC and SEO market research tool. Marketing tasks are easier with generated keyword lists, competitive and profitable keyword market research, AdWords campaigns, profitable niche affiliate programs and more. Although a great tool for PPC and AdWord, the SEO is simply “thrown in” and the key word analysis tools are not as strong as other tools offered in the market.
For an annual fee and monthly licensing option, Wordtracker is a good tool for keyword selection. Extremely easy to use and setup it also has a user-friendly reporting ability. Unfortunately, the database of search volumes low with their search partner network of only 6 million searches daily.