If you want to convert your visitors and turn them into customers, you need to have clear calls to action on your website. A call to action on video can be anything: signing up for a newsletter, purchasing a product, or sharing the company with a friend.
Studies show that videos convert much more than simple textual content on a website. Therefore, many marketers have started incorporating more videos into their pages, but many of them fail to include a call to action.
The simple idea behind call to action
Many people respond to actual requests. You can’t ever assume that people are going to think of doing the things you would have them to do. If you provided them with interesting and engaging content, took your time to dispel any misconceptions and made an effort to connect with your customers, there is a good chance that they will be more than happy to answer your call to action.
It’s very easy to add a call to action at the end of your videos. For example, if you want your visitors to download a free report that will lead them further down the conversion funnel, you can simply make a video explaining part of what your free report will explain. At the end of the video, tell your visitors to download the free report for more information. The word “free” is enough to get many people to download your report.
Splasheo.com understands how important the call to action is, so they make sure they help their clients include strong calls to actions in their outros. The intro and outro to video are two key components that make a great video. Splasheo produces these components for their clients. They are giving away free video booster packs to help increase views, subscribers and likes. Hop on over to their site, get your free video booster pack, and start making videos that have clear calls to action. You deserve to increase your conversion rates.
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