SamCart provides resources to help make shopping carts for online offers more attractive and compelling. It provides a variety of templates for checkout pages, upsells and bonus pages that help improve customer experience and, therefore, conversions.
SamCart was created by well-known digital marketer Brian Moran, known for successful products such as Get 10,000 Fans. Many businesses are finding that SamCart helps them engage more effectively with customers and sell more products. In this SamCart review, we’ll be looking at some of the features, benefits and plans offered by SamCart to help you decide if it’s right for your business.
Checkout Page Templates
One of SamCart’s key features is the selection of checkout page templates. Checkout pages play a bigger role in digital marketing than some marketers realize. It’s easy to lose visitors in between product selection and making the purchase. If the checkout process is not user-friendly, many people will leave the site.
On a more subtle level, many potential customers have mixed feelings about buying something. They may want an item but aren’t fully committed to spending money. In such cases, a checkout page that is not appealing or appears unprofessional will be enough to kill the sale.
SamCart makes it possible to choose from a variety of templates and customize these for your own purposes. You can choose your own fonts, images and colors as well as add widgets such as testimonials to make your page more compelling. No matter what you’re selling, it’s important that your checkout pages are consistent with your brand’s overall image.
If you use generic checkout pages, people may start off on your website or Facebook page and then land on a page that’s completely different in style. SamCart’s customization options allow you to make your checkout pages unique. This increases customer confidence and helps you build your brand.
Easy Linking to Checkout Pages
Today you have many ways to communicate with your customers. You might tell them about your products in emails, on social media pages or from your blog. It’s convenient to be able to pre-sell them on one platform and then send them directly to a high-converting checkout page.
SamCart lets you link to your checkout page from almost anywhere including your emails, Facebook page or pages built by ClickFunnels, Instapage or LeadPages, to name just a few of the possibilities. SamCart integrates nicely with just about any kind of marketing approach, letting you close the sale no matter what the customer’s point of origin.
Add Bonuses and Upsells
Bonuses make any product more enticing. Customers who are still undecided after reading about an item may be swayed by attractive bonuses. Many people will scroll down to the bottom of the page to find out, not only the price but also the complete list of what’s included. SamCart has a built-in feature that summarizes everything, including bonuses that come with the offer.
One of the most effective online sales tactics you can employ is to upsell customers who’ve already decided to buy something. The most successful marketers understand that once people buy one item, they’re already in the buying mindset, so it’s easier to get them to purchase additional items.
Upsells are also a way to leverage the sale of low-ticket items into high-ticket sales. SamCart lets you set up one-click upsells on your sales pages. You can insert as many upsells as you want. This is a feature that helps you increase the value of each sale. One-click upsells are only available with the Premium plan.
The best way to design the ideal checkout page is through split testing. After all, the page you prefer is not necessarily what your customers will like. With SamCart, it’s simple to split test different checkout pages to find out which one converts best for you. You can also split test features such as upsells. If for example, you want to split test upsell funnels, you’d first click on the option to add an upsell funnel. Then you click on “split test.”
Top online marketers split test everything, including fonts, price points, upsells and the wording of every section of sales and checkout pages. Without the right tools, however, split testing can be a headache. SamCart is built for online marketers who love split testing, so it makes this task simple. A/B testing is another Premium feature of SamCart.
Other SamCart Benefits
In addition to the features already discussed, SamCart provides you with additional capabilities for your checkout pages. These include:
- Billing Options. You can set up one-time payments or regular weekly, monthly or annual billing for ongoing services or membership sites.
- Thank You Pages. Redirect customers to the page of your choice.
- Choose the type of guarantee you want to set up, such as 30, 60 or 90 days.
- Fast Loading Pages. SamCart pages load very quickly, which is an important factor when it comes to closing sales. Impatient customers often abandon their carts if pages load too slowly.
- Mobile Responsive. SamCart pages are mobile-friendly, so customers can check out using any device, including smartphones.
- Shopping carts are SSL encrypted, which safeguards customers’ information. This increases customer confidence and makes it much harder for your site to be hacked.
Plans and Pricing
SamCart offers two plans, Pro and Premium. Both plans include a generous template library, multiple integrations (with sales page creators, email, shipping and membership platforms) and detailed reports. The Pro version is $99 per month.
The Premium version adds One-Click Upsells, A/B Testing and Affiliate Center, which makes it easy to recruit affiliates for your products. This option takes much of the hard work out of setting up an affiliate program, as tasks such as paying affiliates and dealing with refunds are handled automatically. This version is $199 per month.
Is SamCart a Good Value?
SamCart is a valuable tool for anyone who is serious about marketing digital products. It was created by and for internet marketers. The most important benefit is that it enables you to create professional, highly customized checkout pages that make it much easier to close sales. It makes your shopping cart more professional and lets you customize it to the needs of your own brand.
The Premium version adds additional functions such as upsells and split testing. If you’re just starting out or have a limited budget, you can always begin with the Pro version and upgrade as your business expands.
SamCart is a solid investment if you want to improve your conversions for any digital product.