The 67 Steps is a program by popular internet personality Tai Lopez (also, the creator of the Social Media Marketing Agency progam). The full name of this course is 67 Steps To Getting Anything You Want Out of Life: Health, Wealth, Love, & Happiness. This is a bold and far-reaching claim. The question is, does this course deliver on the promise and does it provide good value? As with most self-help material, there are pros and cons and the program is not for everyone. So let’s take a close look at The 67 Steps to help you decide if it’s something you might want to include in your own personal growth library.
Who is Tai Lopez?
Before we delve into the program itself, it’s worth giving a brief introduction to the creator, Tai Lopez. If you watch any videos on YouTube related to self-help, personal growth, spirituality, the Law of Attraction or related topics, there’s a good chance you’ve seen the many video ads Tai Lopez runs. Perhaps you’ve watched some of his videos as well. One of his favorite tag lines that appears in many of his ads is “how I went from broke to buying a Lamborghini.”
There are all different kinds of personal growth “gurus.” Tai Lopez believes in creating a high profile and isn’t the least bit shy about bragging about his mansion, sports cars and glamorous lifestyle. His videos typically feature Tai roaming around his large home in Beverly Hills, often in the company of attractive women and celebrities in fields such as sports, business, or show business.
Because of his style and personality, Tai’s videos annoy almost as many people as they impress. He is one of those polarizing figures who courts attention, whether positive or negative and so far it seems to be working in his favor. In many ways, his style embodies the stereotype of an internet marketing guru, complete with income claims, a rags-to-riches story and frequent claims that “if you follow my advice, you can enjoy this lifestyle too.” As noted, this approach is a definite turn-off to many people while others are eager to follow in Tai’s footsteps. Some might find it reminding the style of the online marketing guru, The Rich Jerk (see his video here).
On the positive side, Tai Lopez does provide lots of free advice in his videos. They aren’t simply long infomercials for his products (which is often the case with internet gurus). He actually releases a huge number of videos, as many as one per day. Most of the time, he gives his opinions on how to improve your life in one way or another. He doesn’t just talk about money, but also health, fitness, relationships, and personal happiness.
Tai Lopez has an approach comparable to Tim Ferriss, author of The 4-Hour Workweek. Like Ferriss does in his podcasts and on his blog, Tai frequently interviews celebrities and trains with them. Some of his videos, for example, show him training in Brazilian Jiu-Jitsu, learning basketball tips from a pro, or discussing investing tips with an expert. Sometimes he rambles a bit, but overall his videos are quite educational and you can learn from them even if you never buy his products. But what does he offer in his main product?
The 67 Steps
The sign-up process for The 67 Steps is a little more complicated than with most programs. Before you pay, you have to apply for membership and give your name and email. There are a couple of reasons for this. First of all, it ensures that you’re on Tai’s subscriber list so, if you don’t immediately sign up, you can expect lots of emails about the program. Yet the signup process also gives you a warning that the program isn’t a get rich quick scheme. You are told that it takes time, effort and investment in yourself to succeed.
Here’s a summary of what you get with The 67 Steps:
- Video Lessons – These are detailed videos, mostly lasting between 30 and 60 minutes, on topics ranging from managing your emotions to starting a business to getting in better shape.
- Phone Sessions – The program includes monthly group calls with Tai and his team to provide guidance and inspiration and to answer your questions.
- Online Forum – One advantage to signing up is access to an active community of members where you can interact and give each other tips.
- Bonuses – The program includes several bonuses. These are currently the course How Tai Lopez Reads a Book in 10 Minutes and Book of the Day summaries. Since this program is frequently updated, there may be additional or different bonuses by the time you join.
Pros and Cons of The 67 Steps
Let’s look at some of the pros and cons of this program.
- Tai Lopez is quite knowledgeable about business and many other areas. His training includes many case studies and specific tips.
- The program is set up to encourage participation and motivation. Because of the frequent videos, phone calls, emails and community involvement, it’s not easy to simply put it aside and forget it (as people often do with such programs).
- Up-to-date information. Tai is always learning and exploring the latest books, ideas, techniques, and business models. So the information is never static but always very current.
- It’s easy to cancel or get a refund. The program is set up with Clickbank, which is very reliable about processing payments and refunds.
- The 67 Steps is not cheap. It’s not simply a one-time payment, but a recurring $67/month. At this price point, it’s not geared towards people who are severely challenged financially.
- Tai’s style isn’t for everyone. As mentioned, he tends to hype things a little. Furthermore, he tends to ramble in his videos. So, while there’s plenty of solid information in the videos, many could use some editing.
- The material is fairly general in scope. If you’re seeking something like a specific business model or technique, you may find it too broad.
Is The 67 Steps For You?
The 67 Steps is the core program behind all of Tai Lopez’s online activity. It differs from many self-help programs, in that it doesn’t pretend to be for everyone. The price, while steep for many people, ensures a certain level of commitment to your success. A free or cheap program is one that you can easily sign up for and put aside. If you’re paying $67/month, however, you’re more likely to take the training material seriously.
If you’re not familiar with Tai Lopez, I’d recommend checking out some of his videos and getting a sense of his style and the topics he covers. This will make it much easier to decide whether The 67 Steps is for you or not.