Today, email marketing software and services have replaced direct mailers. Email marketing provides valuable information, such as who is opening the emails, which links are they clicking and how many subscribers’ forward emails to friends. In addition, these services offer social networking buttons so sharing your campaign messages is easy. Through reporting features, you can find what is working and what is not, how to improve, and create surveys for customer feedback. Here are a few of the top email marketing companies, services and software programs that will help market your business, communicate with customers and subscribers.
Aweber is one of the leading email marketing software programs. At 99% it has the highest email delivery rate in the business. The interface is minimal and use-friendly making it easy to create, schedule and send email campaigns. In addition, you can promote messages with Facebook and Twitter integration, as well as PayPal and Google Checkout. With the auto-respond tool emails immediately generate after a subscriber has joined the list, the time delay is relative making it easy to reorganize the list with drag-and-drop. Unlike other programs offered, it does not have guided wizards or tutorials for setup and if you want to embed images, you will have to host them elsewhere because there are no file uploads.
Not only will GetResponse email marketing service support your contact list maintenance and marketing campaign development but it also provides information and tools on how to reach your audience more effectively. Reports are easy to understand with graphs and charts, marketing pieces are easy to create with embedded links, videos and social networking buttons. It is a bit complex to put files in the multimedia library and finding the search option for files is difficult. Auto-respond emails immediately generate after a subscriber has joined the list but unfortunately, GetReponse is not capable of sending auto-emails based on links people click.
Whether you are an expert in email marketing and HTML or you have no experience and just started to create campaigns, iContact provides you will all the tools you will need. An intuitive and simple email marketing service that allows you to create, track and survey email campaigns. In addition, you can develop a marketing piece using a template or create one on your own with HTML coding. Reporting is relatively thorough but certain data elements are missing such as statistics about conversion.
Constant Contact is an email marketing service that combines email campaigns and social networking efforts into an all-inclusive package. There are over 400 hundred templates offered, using your own HTML is optional and implementing CSS (cascading style sheets), XHTML or Designer mode to create marketing pieces is available. Additional features include surveys, video links, blog content, and images that allow consumers to interact with newsletters and messages. Although rich in features and easy to use, emails do not give Google Analytic reports, reporting options are limited and there is a monthly charge for survey preparation and implementation.
VerticalResponse brings social networking and email marketing together. You can create an email marketing piece with the wizard, HTML or plain text, also, you can include pictures, logos and social networking buttons. The interface is clean and includes helpful video tutorials. There is a limited amount of written support documentation and the error messages notifying you that something is missing tends to display at the end of the process, which slows things down.
Campaigner has the basic functions for monitoring and emailing marketing campaigns. Choose from over 500 templates or use the HTML option to make an original marketing piece. Use the creation wizard to avoid including content that is tagged spam and sent to junk mailboxes. The user-friendly dashboard summarizes current email campaigns and its success. There are several support and help features, such as quick-start guide, FAQs, a user manual, resource pages, tutorials and demos; however, their live chat option is not very thorough.
Ideal for beginners, the simple, organized interface of StreamSend makes email marketing campaigns easy and quick. Upload contact lists with the Import Wizard, organize them into categories for specific target audiences or filter by age, geography and more. Although a strong, solid service it lacks help or support options, there are no video tutorials or live chat support, and the dashboard is a bit overwhelming with many features.
With an easy-to-use interface, Omnistar Mailer is for creating, sending and tracking email marketing campaigns. Key features include custom email design, tracking, scheduling, detailed reporting, target search technology and more. Omnistar mailer is ideal for large corporations with a high volume of email subscribers. There is a large upfront payment required for installation, so if you are looking for a low cost email campaign for a small project this is not the ideal service.