Drip, a product from Leadpages, is an application that supports marketing automation so you can engage with customers more efficiently. Most marketers, especially those who engage in email marketing, quickly realize the need for automation. You may, for example, use an autoresponder to automate the sending of emails.
Drip takes this principle to another level, allowing you to automate the whole process of capturing leads and sending emails based on certain actions. Whereas a conventional email service lets you send emails on a certain schedule you set up, Drip responds to what your customer or subscriber is doing, making the messages more relevant. This Drip review will explore the leading features of Drip and help you determine whether it’s a good value for your business. Seasonal Drip discounts will be shared here as well, once they are available.
There’s a widget that lets you capture leads from any page on your website. This allows you to bypass the challenge of directing visitors to your lead page. Using this widget, you’ll be able to capture leads no matter where on your site visitors land. There’s also an exit popup that will grab some extra emails from people as they’re exiting your site.
The ability to manage your campaigns with visual workflows is one of the most innovative features of Drip. It can be difficult to keep up with all of your campaigns and the criteria you use to send out messages. Drip makes it easy to plan your campaigns and keep them organized. The visual builder lets you set goals and plan the most logical tasks.
You set up goals using an “If…then” type of logic, which is a natural way to think. For example, someone subscribing to your newsletter will cause a series of emails to be generated. You can arrange it so that people receive emails based on their responses. This prevents unwanted and redundant messages, such as customers getting pitches for products they’ve already purchased. It lets you create very targeted and segmented campaigns.
The essential advantage of using Drip is the way it lets you automate email campaigns in a more sophisticated way than other tools. This is handled by the use of triggers. Drip has 18 triggers and 16 actions, which make it possible to set up a wide variety of messages based on subscriber actions.
To make it easier to manage your campaigns, you can apply tags to subscribers. These tags can be anything that’s appropriate for your campaign, such as “customer,” “lead for Product X,” or “signed up for a free trial.” Applying tags for very specific actions, such as visiting a certain page on your website or requesting information about a certain product, allows you to segment people into very targeted categories. This lets you set up campaigns that are actually relevant rather than sending the same generic messages to hundreds or thousands of people.
If you’re interested in tools for automating your marketing, you’ll probably be using a variety of services. Drip is even more efficient when combined with other tools. Drip integrates with many different services — the following is only a partial list.
Drip offers several different plans, depending on the number of your subscribers. Starting with $19/m for up to 1,000 subscribers and going up by approx $10/m-$20/m for each additional 1,000 subscribers you add.
Adding the SMS messaging option will cost an additional $15/m per 1,000 subscribers and double that for MMS messages. While this doubles the regular email costs, open rates of such messages are X 2-3 times than email, which makes it a very helpful add-on to get your messages to your audience consistently and in a timely manner.
All paid plans have a free trial period.
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Let’s look at some of the major pros and cons of Drip.
Drip is a feature-rich, innovative and powerful tool for anyone who wants to automate marketing tasks. Using this product not only lets you accomplish more, but it can also open your mind to new possibilities.
Using the visual workflows, creating relevant tags and segmenting your campaigns is likely to inspire you and get you thinking in new ways, such as more possibilities for creating offers and more targeted email campaigns. As Drip works so well with other applications, it’s a valuable addition to your marketing toolbox. Even as a standalone tool, it can help you accomplish a great deal. As you can start with no financial commitment, it’s certainly worth trying if you have any ambition to ramp up your email marketing.
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