While so many marketing methods come and go, email remains one of the most proven ways to reach any audience. To run effective email marketing campaigns, however, you need automation tools. AWeber has been a leading email marketing software since 1998, since the early days of email and the internet. We’ve been using AWeber on IMPromoCoder.com since 2015, and in this AWeber review, we’ll take a close look at the features, benefits, possible drawbacks, and pricing of AWeber. If you’re looking to get the best price for AWeber, we’ll also list all the available AWeber promotions and promo codes (gift cards) in the pricing section of this review.
An Introduction to AWeber
AWeber is sometimes called an autoresponder, a term coined to describe software that lets you respond to emails automatically. While this is accurate, AWeber is far more than a simple autoresponder. It’s a comprehensive application with a wide array of features.
AWeber is a comprehensive solution that helps you build a list and keep your subscribers engaged. Now we’ll look at some of AWeber’s main features in more detail.
When you receive emails from large companies, you probably take it for granted that the design looks very polished, with the colors, layout, and fonts consistent with the company’s branding. AWeber makes it simple for anyone to create this type of branded message. You can choose from a large library of templates, so the design matches your industry and branding style. You can also customize various features of your messages.
AWeber also provides easy drag-and-drop email creation. Without the need to do any coding, you can quickly create custom emails in minutes.
A landing page is a critical aspect of any email campaign. This is the page where you send potential subscribers (either with advertising or organic content) to get them to sign up for your list. On this page, you present an offer such as a gift, also known as a lead magnet, or simply an invitation to subscribe to your newsletter. The appearance of the landing page makes a big difference in getting more signups. You can use landing pages in several ways.
Create Personalized and Automated Email Campaigns
Email automation is where the real power of email marketing lies. Once you have a list, you can schedule messages to be sent out whenever you want.
Analytics: Reports and Split Tests
Tracking your results is essential if you want to get the most out of email marketing. In fact, one of the key advantages of using AWeber is that it’s simple to track key metrics. This lets you tweak your strategy so you can see better results over time. AWeber generates reports so that you can see, at a glance, statistics such as open rates, clicks, sales, signups, and unsubscribes. You can track these metrics over a specific time period to find out how different campaigns perform.
One of AWeber’s more recent features is conducting split tests (also called A/B tests). This is a powerful way to test two variables, such as subject lines, templates, or other measurable elements in a campaign, against each other. For example, you might send out an email to 40% of your list, half with one subject line, half with another. With this kind of test, you can quickly determine which subject line gets more subscribers to open and read your message, and then send that email to the remaining 60% of your list. If you do lots of split testing, you can gradually learn what your subscribers respond to.
If you currently use automation tools, AWeber likely works with them as it offers more than 850 integrations, including:
These and hundreds of other integrations make it simple to connect your email list to your existing (and future) marketing channels. For example, if you have an e-commerce store, you can collect email addresses from shoppers, even those who may not be buying something right away. The same if you’re selling digital products via Clickbank. If you have a website built on WordPress or other website builders, you can use it as a list building tool.
AWeber has several mobile apps that let you manage your list and run campaigns from your mobile devices.
Plans and Pricing for AWeber
AWeber offers a variety of plans and payment options. While these may seem confusing at first, the advantage is that the cost is based on how many subscribers you have. This way, you’re only paying for services you’re actually using. You also have the choice of monthly, quarterly, or annual billing.
There are also custom plans if you have more than 25,000 subscribers. Generally speaking, every 1,000 subscribers after that would cost you $8/m. One nice thing about AWeber compared to many other marketing services is that each plan includes all features, whether you have 50 subscribers or 15,000. Features for all plans include:
AWeber offers unlimited (access to all features) 30-day free trial.
Aweber discount codes are to be entered by clicking on the hyperlinked “Have a Gift Card?” link on the checkout page.
It’s also worth knowing that AWeber offers discounts for nonprofits & students. If you don’t qualify, you can still save on your monthly, quarterly, and annual plans, depending on which one you need and the discount you use.
AWeber’s seasonal discounts and promotional codes;
Normally, there’s an offer on Black Friday through Cyber Monday.
If you missed this offer, contact us, and we’ll offer you a similar discount.
AWeber’s evergreen discounts and promotional codes;
[*All the above links are my AWeber partner links, which means I get compensated in case you join AWeber, at no additional cost to you. This allows me to dedicate time to finding the best offers for my readers, as well as provide you with bonuses, as described further below.]
Please keep in mind that this bonus is provided directly by us as a service to our users. However, you get AWeber’s full services and 24/7 live support while saving up to 50% of the quarterly/yearly plan.
Who Can Benefit From AWeber?
Potential AWeber users fit into one or more of several categories.
How to Get the Most Out of AWeber
While AWeber offers many resources for taking your email marketing to the next level (or get started), the whole process can be a little overwhelming at first. There is a certain learning curve as you learn how to use the features. Here are some tips to keep in mind if you’re considering AWeber.
AWeber: Pros & Cons
If you want to grow your business with email marketing, AWeber is a powerful resource. Here are the top pros and cons.
AWeber was one of the first email marketing services to launch, and it’s still a leader in the field. They have kept up well over the years, adding templates and features to ensure users can take advantage of the latest design and marketing trends. We use AWeber and recommend it to anyone who wants to get the maximum benefits out of email marketing, whether you’re a beginner or an experienced marketer.
If you’re still hesitant about whether you should go with AWeber or not, you can contact us and ask all the questions you might have (not only about the discount but the features as well). We use AWeber so we can help. We’ve been getting a steady 25%-30% open rate on our emails, which is above average, especially with promotional-type emails such as ours.