If you’re involved with any type of online marketing, you know how important it is to track your results. Analytics makes it possible to know for certain how effective your campaigns are, what you are doing right and what needs to be changed. There are many tools and services to help you do this, starting with the best-known solution, Google Analytics. Many people use Google Analytics because it’s free and integrates easily with many applications. There are, however, limitations to GA. Today we’re going to look at Clicky, an alternative analytics tool that offers some important advantages.
Clicky is a service that provides real-time analytics for many important metrics. It compares favorably not only to Google Analytics, but many other services, both free and paid, such as Piwik, Chartbeat, GoSquared and others. Clicky covers many different metrics for a reasonable price. It offers several apps and plugins so you can integrate it with WordPress, Twitter and other platforms. Here are some of the most notable features of Clicky:
Clicky has a seemingly endless number of features, so the above list is far from comprehensive. In all likelihood, you won’t need all of the features. However, it’s helpful that Clicky includes just about every area related to analytics so if you start using a new platform, you’ll probably be covered.
There are countless analytics tools on the market, so why use Clicky? Why not stick with Google Analytics? Well, since GA is free, there’s certainly no harm in using it. However, Clicky offers many features and benefits that GA doesn’t have, some of which are listed above. There are also many other features that you can find on their website. While Clicky has an impressive number of features, there are really a few significant advantages.
First of all, Google Analytics and most competitors don’t offer real-time tracking. As everything on the internet speeds up, there’s a definite advantage to getting the very latest data. You won’t get that with Google Analytics. Clicky is certainly not the only place to get this feature, but you’ll usually have to pay much more for it. To give one example, Kissmetrics offers real-time data, but their cheapest plan is $220 per month, which is more than Clicky’s Pro Platinum plan for a whole year.
There’s also the advantage of having access to so much data from a single source. Many of the features Clicky offers are not offered by GA or other services but you could get them separately. There are, for example, many ways to access analytics for videos, WordPress, Shopify, and other platforms. With Clicky, however, you can look everything up from one place.
Clicky has a simple, user-friendly interface. Compare this to Google Analytics, where it’s often more difficult and time-consuming to find what you’re looking for. Clicky is also flash-free and mobile-friendly, so you can easily check your stats from your smartphone wherever you happen to be.
Another advantage of Clicky over Google Analytics is one that really depends on your perspective, or perhaps how paranoid you are about Google. Google has one of the largest storehouses of data in the world for obvious reasons. For the most part, it’s safe to share your data with Google. The decision whether to trust Google with your data is a personal one. If you have reservations in this area, however, this is another reason to consider an alternative. To be clear, Google has many ways to access your data even if you don’t use GA. However, that service feeds it directly into their system.
Clicky offers several plans to suit different needs and budgets.
There aren’t any public Clicky discounts announced right now. Contact us for more info and personalized discounts and bonuses.
You should definitely use at least one good analytics tool. It’s your choice whether this is Google Analytics, Clicky or another alternative. We’ve looked at some compelling reasons to try Clicky, such as real-time data and a huge list of features. If you have any curiosity about Clicky, it’s easy enough to sign up for a free account and try it on one website. Free accounts have access to Premium features for 21 days.
Clicky is a good choice if you’re involved in blogging, e-commerce, affiliate marketing, product sales, or any type of online marketing and you’re looking for a reasonable, efficient, and comprehensive analytics tool.