Many companies use the same logo on their website and communications throughout the year. There are, however, several good reasons to update your logo every so often. Some business owners like the idea of having a consistent image, but the downside to this is that you can’t tailor your message based on the time of year. You may also want to make changes to your logo that reflect the way your business is evolving.
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Let’s look at some of the top reasons for you to update your logo several times throughout the year.
1. It Helps You Build Trust
Updating your logo every so often can help you build trust. There are millions of websites online, but only a minority of them are widely trusted. In the field of SEO, sites that are well respected by Google and other search engines are called “authority sites“. Even customers and web surfers who aren’t familiar with SEO, however, instinctively trust some sites more than others. There are many reasons for this, but one important factor is keeping your site current and up to date. A fresh or updated logo immediately lets people know that you are regularly making changes to your site. The same is true for emails, newsletters, sales pages and anywhere else your logo is displayed. This image is one of the first things people will notice about your site or communication, so updating it is a quick way to inform visitors and readers that your business is current and relevant.
2. Allows You to Deliver a Seasonal Message
When you update your logo seasonally, you can tailor your message for specific holidays or times of year. This is especially useful for a company that sells products or services that are often purchased as gifts. You could, for example, have different logos for the Christmas season, Halloween, Black Friday or Valentine’s Day, which are all big shopping seasons. A company that is involved in travel or sporting goods might want to focus on different seasons as well. A sports related site might have a logo related to skiing in the winter and swimming in the summer, for example. Updating your logo seasonally allows you to profit from each season in a unique way rather than displaying the same generic message all year round.
3. Your Logo Should Evolve With Your Company
In addition to making changes to your logo based on the seasons, you will probably want to make updates that reflect the way your business is evolving in general. As your company grows, you learn more about your customers and their needs. You may introduce new products or update existing ones. If you’ve been in business for at least a few years, your logo may reflect your company’s past more than the present. Updating your logo is a way to reflect the changes that occur as your business grows and evolves. Microsoft, Volkswagon and Nike are just a few examples of successful brand names that have changed their logos over the years.
4. Your Logo Can Keep Up With the Latest Trends
Tastes, trends and technology change very quickly nowadays. It’s important for businesses to keep up with these changes. Updating your logo is a way to show the world that your business is on the cutting edge of your niche or industry. Images and ideas can quickly become outdated. If you use the same logo year after year, your brand may seem less relevant. That’s why it’s a good idea to occasionally make updates based on wider changes in your industry and in society.
These are some of the reasons why you should consider updating your logo periodically. You may want to use different logos for different seasons or holidays. You may also want to update your logo based on overall changes in your business or to reflect changes in society or the marketplace. Changes in your logo don’t necessarily have to be major. You can, for example, keep one main image in your logo and make subtle changes.in the details. That way you can retain brand recognition while still making important updates.