Yahoo Gemini is an advertising platform that was announced in late 2014. Many advertisers, however, are still not familiar with it or may not be clear on how it differs from traditional Yahoo advertising. The most innovative feature of Gemini is that it integrates native and mobile advertising. Gemini is now the default advertising choice for Yahoo. Here’s our review of the platform and all the updated Yahoo Gemini coupons and promo codes available.
Yahoo Gemini is an advertising service that makes it possible for you to create a single ad and have it displayed across multiple platforms. Most notably, it taps into the growing mobile advertising market and combines this with more traditional native advertising. As more and more people are using smartphones to browse the web and shop, businesses are looking for ways to reach this expanding audience.
With Gemini, you start by creating an ad, which usually includes both a compelling image and text. When you upload your ad, it will be tailored to fit the format of whatever device your audience is using to search. For example, people searching Yahoo on their computers may see your ad among the stories they are browsing. At the same time, your ad will also be formatted for the benefit of people using mobile devices. This allows you to reach a wider audience without having to create separate ads for different audiences.
The Gemini platform lets you target users in ways similar to Google AdWords and Facebook ads. You can pinpoint your audience based on factors such as location, language, gender and interests. As with many other advertising services, you set a budget and bid on search terms. There are analytic tools to help you choose the appropriate price for your terms. As with any type of advertising, however, it may be necessary to do some experimenting to find out what your ideal budget should be.
Combining Native and Mobile Advertising
Yahoo Gemini is the only place where you can combine native and mobile advertising. This saves advertisers the trouble and complication of having to create separate campaigns for different types of ads. No matter what type of ad you want to create, you begin by choosing the appropriate search terms you think your customers will be using. For example, if you have a pizzeria in Los Angeles, you could target search terms such as “pizza LA” and others. Physical businesses, in particular, should be aware of mobile users. These are potential customers who may be driving or walking around seeking a restaurant, hotel or a certain type of shop.
Through native advertising, a restaurant owner can reach people reading travel articles on where to eat in a certain city. Or you could reach people searching on their phones for a place to eat right now. It’s also possible, of course, for owners of web-based businesses to target customers based on search terms. If you have a web design service, for example, your ads could be placed among articles advising people on how to build websites or choose the best web building services.
Value and Benefits of Yahoo Gemini
Is Yahoo Gemini a good investment for advertisers? Ultimately, it really depends on your needs and what type of ads your audience responds to. However, Gemini does provide an innovative format that allows you to reach people in a variety of ways. Gemini is on the cutting edge of mobile advertising, which has continued to explode over the last few years. At the same time, this platform also provides the power of native advertising. Native advertising, which inserts ads in the middle of content that people are actively seeking, is another form of advertising that is getting more and more popular.
Although Yahoo is not as big as Google when it comes to search engine traffic, it has been growing over the last few years. There are currently more than 800 million searches on Yahoo per month, which is a substantial amount of potential traffic for businesses. Because Yahoo is still smaller than Google, however, you may be able to find better value with Gemini than with AdWords.
In conclusion, Yahoo Gemini is an advertising service well worth checking out if you are seeking an innovative way to reach your target audience, who may be browsing Yahoo or shopping on mobile devices. Use any of the Yahoo Gemini coupons below to try it out for free.