Amazon has provided online retailers with an unparalleled opportunity to sell just about anything to customers all over the world. Although Amazon and, in particular, Amazon Prime has been expanding impressively for over a decade, in recent years, growth has been off the charts. With all this potential, however, come some real challenges.
While it’s easy to set up a shop on Amazon, especially with the aid of tools and apps such as Shopify and WooCommerce, actually succeeding is another matter. With so much competition, you really have to stand apart. You need to master the arts of finding the right products at the right prices, setting up a compelling website, and providing first-rate customer service. Seller Labs is a service that makes such tasks quite a bit easier, giving you a real competitive edge.
Below is our detailed Seller Labs review and also 20%-30% discount coupon codes on several of the Lab’s tools.
Seller Labs started as a service to help Amazon sellers deal with feedback issues such as bad reviews. Founder Brandon Checketts, himself an Amazon seller, created Feedback Genius in 2013 when he needed to solve his own feedback issues. Understanding that many sellers faced similar problems, he created an automated system of communicating with buyers. This tool is still widely used today.
Seller Labs evolved into a company that offers a whole array of services for online sellers. In addition to Feedback Genius, there are now tools for inventory management, keyword research, managed services, product discovery, and more. In short, Seller Labs is a one-stop service that helps you build your Amazon business faster and reduces your workload by automating many arduous tasks. Let’s look at each of the services offered by Seller Labs. You can buy each of the services separately or as a bundle.
As we noted, Feedback Genius was the first tool introduced by Seller Labs, and it’s still very popular. It helps you manage one of the most crucial tasks for e-commerce sellers: communicating with buyers.
When you sell online, reviews are essential for building credibility. Many customers, even when satisfied, won’t bother to write a review. The best way to motivate people to write reviews is to (politely) ask them. However, as your business grows, it’s extremely time-consuming to send messages to every customer. Feedback Genius lets you automate this process.
If you advertise on Amazon’s PPC platform (or are thinking of doing this to improve your sales), Ignite provides a way to manage your ads. Like any type of PPC advertising, it’s important to choose the right keywords and learn how to price your bids. Many advertisers spend a great deal of money while they figure all this out. Ignite can help you shorten the learning curve and also cut down on the time you spend on advertising campaigns.
Looking to outsource your Amazon advertising activity altogether? In that case, Ignite Managed Services is for you, starting at $999/month.
We also have a 20% discount for new Ignite users. Follow the buttons below to use one of the current promotions.
Scope is the Seller Labs tool that helps you find the most profitable keywords and products. This is really the first step in establishing a successful e-commerce business. In order to profit, you need the right products. You also need to know which keywords to improve your search listings.
Scope provides sellers with valuable information for running profitable campaigns.
If you have an e-commerce business, you know how important it is to track your results. Reports, however, can be complex and confusing. Quantify provides you with simplified profit and inventory reporting that helps you understand what is and isn’t working in your business.
Quantify helps you keep track of large quantities of data and make good use of it. It helps you avoid spending hours pouring over reports by providing you with the data you need in a format that’s easy to understand.
Seller Labs provides a comprehensive set of tools for Amazon sellers. Depending on what stage you’re at with your business, you may be able to benefit from Ignite, Quantify, Feedback Genius, or Scope. Each of these addresses essential tasks for e-commerce sellers.
If you want to get full use of all tools, you can opt for Seller Labs Pro. This includes Ignite, Scope, Feedback Genius, and Quantify bundled together. As with the other plans, the cost is based on your usage. Up to $50K annual sales, the plan costs $49/month. Up to $250K annual sales for $99/month, $1M sales for $149/month, $3M sales plan for $299/m. There are also plans for larger sales quantities.
The Seller Labs annual plan is 20% cheaper than going month by month. When you get the annual plan, you’re locking in the price for a whole year. Meaning, even if your account grows beyond the plan’s limits, you’re not being charged extra.
At least five notable features and improvements were rolled out in the past year;
Request a Review Automation feature available within all Seller Labs Pro and Seller Labs Basic plans. The new feature will automatically send an email to a customer requesting both a product review as well as seller feedback on an order. Amazon’s system will also automatically translate this request to the customer’s preferred language.
Product Catalog provides access to a detailed financial and traffic report for the ASINs in your catalog.
Smart Filters are available on any Keywords or Search Terms page within the tool. These will show you ads that have low conversion rates, ads that are costing you money unnecessarily, and even those that are performing well.
Serving Status is in conjunction with your Active, Paused, or Archived status of a campaign. This new column within your Advertising Center Campaigns view helps you see if your advertising campaigns are actually running.
You can now receive notifications about various points in your Amazon Seller Central account right inside your Seller Labs Pro account. Seller Labs can notify you if the connection to your Advertising account has failed, if any of your advertising campaigns have run out of budget, or if your Buy Box percentage drops below a certain threshold (that you can set).
Seller Labs offer an e-commerce tool-set to help anyone build a successful business on Amazon. If you’re having trouble tracking inventory, you could use Quantify. If you’re just starting out and want to identify profitable products and keywords, Scope is designed with you in mind. If you’re focusing on paid advertising, Ignite can help you enjoy a better ROI. Feedback Genius is useful for anyone who wants to get more reviews. If you want to get the benefits of all these services, Seller Labs Pro is your best (and now the only) choice.