Helium 10 is a powerful software bundle for anyone who sells on Amazon. E-commerce has grown exponentially over the last few years, with Amazon controlling a large percentage of the industry. Selling products on Amazon has given many thousands of people the opportunity to start home-based businesses. Yet online selling is now more competitive than ever. While Amazon gives you millions of choices when it comes to products and niches, the large number of sellers means you have lots of competition. In order to succeed, you need to do plenty of research into products and keywords. You also have to know how to price your products. Helium 10 is a solution that helps you stay ahead of the competition and succeed as an Amazon seller. Here’s our detailed Helium 10 review and also a 10% discount coupon code to those patient enough to read it all :-).
The Challenges of E-Commerce Today
Many people are inspired to start an e-commerce business because it seems like a simpler, low-cost and low-maintenance alternative to a traditional brick and mortar business. This is true in many ways as you don’t need to pay rent for a storefront or even hire employees (unless you get big enough that you need help). If you dropship, you don’t even need to stock products.
However, online commerce still entails quite a bit of research and management. Identifying the products that have the greatest demand and offering them at the right price can take hours of work. If you do insufficient preparation, Amazon will overlook your products (e.g. giving the coveted Buy Box to other vendors) and customers will buy from your competitors. Helium 10 helps you overcome these challenges.
Features of Helium 10
There are quite a few e-commerce tools and services that can help you find niches, products, and keywords. While Helium 10 does address these issues, it’s far more than a simple keyword tool or niche-finder. It has a wide range of sophisticated features to help you succeed on Amazon. It’s actually a complete software suite rather than a single tool. The following is a summary of what each tool helps you accomplish.
Identifying the right keywords on Amazon is not a “set it and forget it” process. Keywords are constantly fluctuating in popularity. You need a dynamic tool that tracks the very rankings. The Helium 10 Keyword Tracker allows you to monitor your rankings and maximize traffic to your product listings. With this tool, you simply add an ASIN and you’ll know where any product page ranks for your chosen keywords. It also helps you identify low-competition keywords. It even lets you do research on the competition to find out how their pages are ranking.
This keyword tool reveals which of your keyword search terms are actually indexed by Amazon at any given time. It shows you which “bad” keywords might be stopping Amazon from ranking the good ones. This is crucial information that, without IndexChecker, could take you hours to acquire. You can also use this tool to find out which keywords your competitors are ranking for.
Helium 10 has several keyword tools as part of its software suite, each performing a distinct and essential function. Magnet is a powerful keyword aggregator that helps you identify the most profitable keywords to target for your products. This is an essential tool to optimize your Amazon SEO. Start with any relevant keyword and Magnet provides a list of related keywords, complete with estimated monthly search volume and keyword rating. Magnet lets you quickly identify the keywords your customers are searching for.
Yet another Helium 10 keyword tool, this is one of the most powerful keyword processors found anywhere. Takes long lists of keywords and organizes them into useful lists. You can filter your keyword results by popularity and remove any unwanted characters or words. This tool is especially helpful when combined with Magnet, which generates your keyword lists. You can then paste the more manageable keyword list into Scribbles, the keyword optimization tool we’ll look at next.
This is an Amazon keyword and SEO tool that helps many top sellers dominate the listings. By generating lists of “used” and “unused” keywords, Scribbles ensures that you don’t overlook valuable keywords. With so much competition on Amazon, leaving out even one vital keyword phrase can cause you to lose your ranking.
Cerebro is a reverse ASIN lookup tool that gives you insights into what keywords customers are using to look up products. It also helps you research the keyword strategy your competitors are using. Cerebro draws data from actual Amazon queries and tells you broad and exact match search volume for products as well as the number of competing products. This completes the suite of Helium 10 keyword tools and, when combined with Scribbles, Frankenstein, Magnet, 5K Checker, and Keyword Tracker, gives you the most comprehensive Amazon data available anywhere.
This tool greatly enhances your ability to identify profitable products to sell. With so many millions of products on Amazon and new ones being added all the time, it’s almost impossible to keep up if you depend on manual searches. You can search for products based on criteria such as price, popularity, and niche. Product profiles reveal the latest trends and sales estimates.
One way that many sellers lose money without even realizing it is when merchandise becomes lost or damaged. In such cases, you end up paying customers refunds through no fault of your own. You may be entitled to refunds from FBA but it’s up to you to claim them. Refund Genie automates a process that can otherwise take painstaking research. You’ll get detailed inventory reimbursement reports that you can file for refunds. This will prevent money from leaking out of your profits without taking hours of your time every week!
Hijacking is a serious problem on Amazon. Hijacker Alert helps to protect you from people who try to sell your private label products or cheap knockoffs. This not only takes money out of your pocket but harms your reputation when inferior products are sold under your brand name. When you catch hijackers you can usually get their listings removed. this, however, takes time if you have to manually look for these violations. Hijacker alert monitors your ASINs and alerts you whenever someone else tries to sell your products as their own. This tool monitors your product listings 24/7.
Brand Gate Checker
Helium 10 offers two tools that protect you against hijackers – Hijacker Alert (described above) and Brand Gate Checker, which lets you know the level of protection you have against hijackers. By entering an ASIN, you’ll instantly know how vulnerable the product is to hijacking. With this information, you can ensure that your brands are gated so only you can sell them.
Many people misspell words and product names when they search on Amazon. If you’re able to take advantage of this, you can increase your sales. Misspellinator gives you the most common misspellings that are typed in so you can direct these customers to your products. This is a seldom-used secret that only top Amazon sellers use to capture more sales.
Popular trends determine what sells best on Amazon and you need an effective way to keep up with shoppers’ latest preferences. Trendster gives you the ability to analyze products and determine how popular they are and if it’s the right season to be selling them. When you enter products keywords or a product’s ASIN, you’ll get an analysis of how that product has performed over time. This lets you zero in on the most profitable products of the moment.
Additional tools just released by the Helium 10 team and not yet reviewed by us are Xray (for measuring competitor review velocity) and Profits (shows a variety of analytics that gives users a look at their Amazon business’ financial status in one place).
Helium 10: An Unmatched Amazon Software Suite
It can be a bit overwhelming to consider all of the tools offered within the Helium 10 suite. While you can benefit by only using one, two or three tools, you’ll gain even more if you use all of them. It’s definitely to your advantage to invest some time into learning how the whole system works. Helium 10 does provide thorough training on how to use each tool. When you’re studying the system, you’re also learning the ins and outs of Amazon SEO. Thus, using Helium 10 has the added benefit of making you a true expert when it comes to Amazon e-commerce.
Plans and Pricing
Helium 10 offers several plans, starting with a free one with limited access to features.
Compared to most software suites, Helium 10 has a very wide range of tools. You have to carefully consider what you need for your current business. You can always start with the free plan or Platinum and upgrade as you need greater access to features.
Helium10 Discount Coupon Code
New coupon code! Use Helium 10 coupon code IMPROMOCODER50 to get 50% off your first payment.
There are several discount codes running around but they’re all basically the same – 10% off any plan. Use coupon code IMPROMOCODER to get your 10% off.
Who Can Benefit From Helium 10
Helium 10 is one of, if not the most thorough Amazon SEO product on the market. The only drawback to this is that casual users who are looking for a quick fix may find this software suite a little intimidating. Those who want to truly master Amazon e-commerce and build a long-term business are the people who will gain the most from it. That said, anyone can try out the free version and gain access to some of the most useful tools such as Black Box, Keyword Tracker, and Cerebro. What you get out of Helium 10 really depends on your goals and how much you put into learning the software. If you apply yourself, this software package can give you a significant edge over other Amazon sellers.