Needls: An Introduction
Needls, which launched in 2014, is an ad management service for Facebook and Instagram (Instagram, of course, is owned by Facebook and both operate under the same advertising platform). Why would you decide to use Needls rather than managing your own ads?
- Simplified ad creation. If you’re not familiar with Facebook ads, the process can be a little confusing with so many settings and options to choose from. Needls simplifies the task with a user-friendly dashboard.
- Better targeting and optimization. Needls has many features to help you get a better return on investment with your ads. Your ads are more likely to reach the most targeted audience.
- Better value. If you’re not a PPC expert, it’s easy to overpay for ads. Even the best ads are only a good value if your cost is affordable. Needls can help you save money on ads and keep your costs down.
- Tracking your results is the key to successful longterm advertising. Needls has comprehensive and easy to understand analytics to help you improve your results with each campaign.
Now let’s look into some of Needls’ key features in more detail.
Automated Ad Creation
Many business owners find it challenging to create effective ads. You also have to constantly review and tweak your ads based on your results and changes to your products, pricing, or promotional strategy. One of the main benefits of Needls is that the whole ad creation process is automated. You start by adding images and a few words, and Needls takes care of the rest, quickly creating hundreds of ad variations.
Reaching the right audience is the key to advertising success. Facebook provides many targeting options such as gender, age, location, interests, education, and income. The downside is that you can spend hours calculating the best targeting options and still be unsure if you’ve made the right choices. Needls has developed algorithms that make these calculations on your behalf. Needls is also designed to improve the more you use it. With its “RoboAgency” capabilities such as A/B testing and predictive budget allocation, you can retarget the most responsive audiences and see better results over time.
Landing Page Creation
Those who struggle with paid advertising campaigns may have problems with their landing pages. When people click on your ads, you must send them to a relevant and compelling page. A high converting landing page goes hand-in-hand with effective ads. In fact, without both, you can’t have a profitable campaign. Needls lets you easily create optimized landing pages for any type of product or service.
Clear and Complete Analytics
Tracking results is essential for any paid advertising. You can find basic analytics for your ads on social media platforms such as Facebook and Instagram. These aren’t always easy to follow, though. Needls provides clear and transparent reporting and analytics so you can track the progress of your campaigns.
No matter how much you invest in paid advertising, you shouldn’t neglect organic content. This is another area in which many businesses struggle as it takes time to write or locate good content. In addition to ad management, Needls also helps you with organic content, locating trending topics in your niche, based on keywords that you enter, and sharing articles on your Facebook page. This strategy helps you build authority and engage with your followers and acquire new ones.
When you run your own ad campaigns, you have complete control over your targeting, spending, ad types, and other factors. The same is true for ads managed by Needls. They will create ads and landing pages and find relevant organic content for you. However, you can always make changes. You can control:
- Your ad spending.
- The duration of your campaigns.
- The type of organic content published on your page by Needls. You can also delete anything you don’t like.
- Who sees your ads. You can specify certain companies or demographic criteria. Or you can let Needls calculate this for you.
- Your affiliation with Needls. You pay Needls month-by-month, so there are no long term commitments.
Needls: Plans and Pricing
Needls: $100/month plus 10% of ad spend. Suitable for individuals, startups, and small businesses. Includes:
- automated ad creation
- audience targeting
- landing page creation
- cross-platform optimization
- full analytics
- real-time reporting
- automatic time of day adjustments
Needls Agency: $200/month. Includes all the features of the basic plan plus:
- Needls Agency Dashboard
- Multi-user support.
- Conversion tracking for multiple clients.
- Direct customer billing.
- 1-click client reports, branded with your logo.
Specials and Free Trials
Needls will run your first campaign for free. You may also be able to find special promotions and coupons, such as a previous campaign with $50 in free Facebook ads.
Needls Discounts and Promotions
You can currently get a discounted annual plan for more than 50% off on this page.
Is Needls a Good Value?
Managing social media ads is a complicated and time-consuming endeavor. There can also be a steep learning curve for new advertisers. Needls is one of the leading services that lets you sit back and delegate the most arduous ad management tasks to professionals.
When considering this kind of service, you need to think about your budget. In addition to your investment in actual ads, you have to pay Needls a monthly fee, as well as 10% of your ad spend. However, you also have to consider the costs of managing your advertising campaigns on your own.
Facebook advertising is comparable to Google PPC advertising in terms of complexity and the wide variety of choices. Doing it yourself is not only time-consuming, but it can also cost you money due to overpaying and poor targeting. If you or someone on your team has a great deal of PPC experience, you may not need Needls. On the other hand, if you’re new to it or haven’t had much success in the past, it can be a time and money saver.
Another way to look at Needls is as an alternative to conventional ad outsourcing. Most agencies charge anywhere from $500 to over $1,000 per month to manage online ads. Needls, which calls itself “The Internet’s first RoboAgency,” is a more economical alternative that offers similar benefits to much costlier options.
Needls appeals to two main types of clients: Those who are new to social media advertising and want experts to handle their campaigns and experienced business owners who want to save time or get better results from their ads. Needls is a viable solution for those in either camp. It saves you from spending many hours managing and analyzing your ads.
Needls is also a cheaper alternative to outsourcing to a typical agency. The’ “RoboAgency” approach means that they can run their operation efficiently and pass the savings onto customers. At the same time, they have an impressive track record after more than five years in business and numerous testimonials. If you have any interest in social media advertising, either because it’s part of your current marketing strategy or you plan to try it in the future, Needls is well worth looking into.