What is Outgrow?
Outgrow is designed to help you acquire more qualified leads using engagement tools. When visitors come to your website, you don’t want them to look around and leave. You want them to take some action, such as signing up for your list, downloading a gift, or signing up for a trial. People are more likely to take these actions if you educate, entertain, or divert them with an engaging activity.
Creating interactive tools can be complicated if you don’t have a coding team at your disposal. Outgrow simplifies the process by letting you quickly create targeted engagement tools. Let’s take a look at some of Outgrow’s main features.
Tools You Can Create With Outgrow
With Outgrow, you can place interactive content on your website, for example;
- Polls and Surveys — People always enjoy responding to polls and surveys. You can create customized polls on any topic that are fun for your visitors and that let you collect valuable information on your audience.
- Quizzes — A quiz lets you challenge your audience. Answers let you measure people’s interests and familiarity with different topics. Like polls and surveys, quizzes can be helpful for demographic research as well as engagement.
- Tests and Assessments — These are a bit more involved than quizzes. Graded tests and assessments can measure IQ, abilities in different areas or reveal someone’s personality type. Outgrow allows you to grade such tests automatically even though it may appear you’re looking at them manually.
- Numeric Calculators — You can help people calculate BMI (body mass index), calories, loans, compound interest, and many other metrics.
- E-commerce Recommendations — This is similar to what large sites such as Amazon use, directing customers to products that match their demographics and buying history.
- Chatbots — A chatbot helps you engage with website visitors, answer their questions, and guide them to the information they’re seeking.
Outgrow offers the above tools depending on which plan you choose. For example, you can use a form/survey with all plans, including free, but chatbots only come with the Startup Specialist plan (see a breakdown of plans below).
Elements such as quizzes and assessments are great for engaging with visitors. At the same time, you have to keep your goals in mind. You want them to take action. Outgrow’s tools are all optimized for conversions.
Everything is thoroughly tested using A/B tests to maximize engagement, conversions, and shares. Layouts are also adjustable for different devices and screen sizes, ensuring that visitors can easily see and interact with your content.
Outgrow integrates with over 1,000 apps and programs, including:
- Google Sheets
- Active Campaign
These and other integrations let you connect interactive tools with your existing funnels and create new ones.
Templates For Many Industries
Outgrow gives you a choice of many professional-looking templates that are made for popular industries. You can use their Search By Industry function and find templates such as:
- Restaurant Takeaway
- Beauty & Skincare
- Event Management
- Work From Home
- Real Estate
There are quite a few others as well, covering just about every niche or industry. Of course, you always want to customize templates for your own business and campaign.
Customize Features to Match Your Brand
While engaging your audience, it’s important to keep your brand image in mind. You don’t want to publish generic content that looks the same as what can be found on hundreds of other sites. Outgrow makes it simple to customize every tool to your specifications. You can manage elements such as:
- Your logo
When you create a quiz or survey, for example, you can brand it with your logo and other distinctive elements. This way, such tools will blend with the rest of your website rather than seem like something added on.
Branching Logic and Conditional Messaging
Interactive features work best when personalized, providing visitors with different results based on their answers. Outgrow allows you to set up unlimited branches for every question. A simple example would be asking people if they prefer apples or oranges. Based on their answer, they are directed to products flavored or decorated with the item they prefer.
Conditional messaging works on a similar principle, allowing you to tailor messages to the choices your visitors make. This helps you create more targeted campaigns. You can construct quizzes, assessments, and polls so that no matter how people respond, they are guided to something that matches their preferences.
Benefits of Using Outgrow
Outgrow can help you in several ways.
- Reduce bounce rate. When visitors are engaged, they’re more likely to spend a little time on your site. Giving them an interesting activity like a quiz can reduce bounces (people who land and leave your site without taking action).
- Improve conversions. A conversion can refer to any action, from signing up to your list to buying a product. If you gain visitors’ attention, they have a reason to enter your funnel.
- Get shares. Content such as quizzes and assessments are more likely to be shared on social media or via email than something purely promotional such as an ad.
- Better targeting. By gathering information about your visitors, you can segment them into categories and deliver more relevant messages and offers.
The only way to understand how well features are working is to track your results. Outgrow has powerful analytics that let you measure how each funnel is performing. You can track the conversion rates for every stage, which tells you where you need to make changes. For example, if people abandon a quiz at a certain question, you can try a different question.
Plans and Pricing for Outgrow
Outgrow has several plans to choose from, depending on how many leads you’re collecting. You can save 35%-45% by paying for plans annually.
- Free: 1 content type (form/survey), 4 content pieces, 5 layouts, 1200 leads per year, standard integrations.
- Freelancer: $22/month. 3 content types (form/survey, quiz, assessment), 5 content pieces, 6 layouts, 12,000 leads.
- Freelancer 2: $45/month. 7 content types (above plus calculator, e-commerce recommendation, giveaway, poll), 6 content pieces, 11 layouts.
- Startup Specialist: $85/month. 8 content types (above plus chatbot), 12 layouts, advanced integrations.
The above plans are for individual access. There are also team plans starting at $115/month, which let you engage with more leads (starting at 90,000/year).
Outgrow.co Discounts and Promotions
If you visit the Outgrow.co pricing page and try to leave the browser window with your mouse, you will receive a 20% discount offer via pop-up.
You can also ask via chatbox for an extended 30-day trial instead of the regular 7-days.
Outgrow Pros and Cons
Here are some leading pros and cons of Outgrow.
- Create engaging, interactive content without technical ability.
- Features many customizable templates.
- Integrates with most leading email and marketing software.
- Free and economic plans are good for smaller businesses but can be scaled up as you need more leads.
The only drawback I can find is that it takes some time to learn all the features and create the most suitable content for your needs. While you don’t need programming skills, you or your team will have to invest a little time studying the resources. Outgrow does have solid support as well as training resources, including webinars. The point is, you can’t expect to be an expert in using these tools five minutes after signing up.
Value and Recommendation
To improve conversions and get more leads, you need creative ways to engage with your visitors. Outgrow offers a whole suite of tools that helps you separate yourself from the competition and get your audience’s attention. As noted, it’s not exactly a push-button solution as you’ll have to learn the system and test your results. However, it’s still quite a bit easier and less expensive than coding your own interactive tools from scratch. I’d recommend Outgrow to anyone who wants to make their website more interactive and engaging.
Not sure if Outgrow is the right solution for your interactive content needs? Check an alternative option on our Involve.me review.