When you have any type of online offer, your landing page plays a major role. Visitors make a split-second judgment based on how the page looks and the way your offer is presented. It can be very complicated to create a professional, targeted landing page that converts well. Or, alternately, you can spend a great deal of money on outsourcing if you pay to have a landing page created. Unbounce provides a solution to this dilemma, giving you the ability to create attractive, high-converting landing pages in minutes. In this Unbounce review, we’ll look at how this service can help in your online business. Any Unbounce discounts, if available, will be presented in the pricing section.
Here are some of the features that Unbounce provides to help you create all types of landing pages.
More than 100 templates to choose from. You can find a theme that’s a perfect fit for your offer. Start with your chosen template and then customize it to your needs. You have access to more than 800 Google fonts, over 850,000 images from Unsplash, and over 200 themes from ThemeForest.
Create Mobile-friendly pages. You can quickly convert desktop pages into mobile pages. You’ll also convert more of your mobile customers using AMP (accelerated mobile pages) that load as much as 85% faster than typical mobile pages. You can customize desktop and mobile versions of your page to optimize conversions for each.
Popups and sticky bars. Engage more visitors with popups. Sticky bars are a type of popup designed especially for mobile devices. As they “stick” to the top or bottom of the page, they remain visible as long as the visitor remains on a page.
Video backgrounds. A beautiful video background is one of the best ways to capture your visitors’ attention. You can set up videos to autoplay on your pages.
A lightbox lets you feature important information such as event starting times, locations, key features, or a CTA without taking up space the way a form would. This is an effective way to keep your pages clean and uncluttered.
Many integrations. Unbounce works seamlessly with a large number of other programs, including Drip, AWeber, ZenDesk, Salesforce, Google Ads, Zapier, HubSpot, WordPress, and many others.
Connect your own domain to Unbounce. To visitors, it will look like your website, but Unbounce hosts it.
Smart Copy allows you to write high converting copy in minutes. This AI writing tool lets you quickly create targeted content for any audience. You can expand content as well. For example, if you have a short social media post you want to turn into a larger blog post on the same topic, you simply plug it in and generate additional content. You can also remix old content to make it fresh.
By providing Smart Copy with information about your brand, it will help you generate content with the voice and tone that’s a match for your audience, helping you improve conversions. Rather than starting with a blank page, you can work with one of the many templates that match your needs. You have a choice of more than 30 templates, including:
These and many other templates make it easier to create the right type of copy for any purpose.
Unbounce can be customized to any purpose where you need a strong landing page. This covers just about any online offer. Here are some of the ways you can benefit from creating high-converting landing pages.
Unbounce for E-commerce
Many people who sell physical products assume that all they need is an attractive storefront and product pages. This approach, however, is quite limited and makes it hard to compete with e-commerce giants such as Amazon. A landing page, on the other hand, lets you connect with your audience in a more customized way.
Creating a compelling landing page lets you personalize your approach and get people to pay attention to your offer. Research shows that landing pages can convert twice as well as online stores!
Showcase your products in the best possible way. You can drag and drop high-resolution photos, video backgrounds, and other elements to optimize each product.
Capture emails. You can add a popup to entice visitors to leave their email addresses for your newsletter and retargeting.
Test products. It takes quite a bit of time to update a storefront. With Unbounce landing pages, however, it’s a simple process to test different images, descriptions, and other elements.
Include Buy buttons, widgets for customer reviews, and other elements on your e-commerce landing pages.
Generate Leads For SaaS
SaaS businesses depend on consistent lead generation. A quality landing page is an indispensable tool to help you convert more visitors into leads and buyers. Unbounce has features that are perfectly designed for this purpose.
Create targeted offers. Many SaaS websites contain lots of information about multiple products, which makes it hard for your prospects to focus on what’s important to them. With Unbounce, you can create separate landing pages for each product.
Build advanced landing pages without coding. You can create pages that track all relevant information about your leads (and integrate with other apps as necessary) without needing the assistance of your (or outsourced) developers.
Showcase your software in the most appealing manner. Unbounce has many templates specifically designed for SaaS. You can drag and drop elements such as your logo, images, testimonials, and lists of features to highlight what makes your software unique.
Agencies: Create High-Converting Landing Pages for Clients
Unbounce is a powerful tool for agencies that want to improve conversions for their clients. If you’re helping clients market their products and services, one of your biggest challenges is finding targeted leads. You also need an efficient system that lets you provide an exceptional service to multiple accounts that may be in many different industries or niches.
Simply sending traffic to clients’ websites is often not the best approach. Even the most compelling and professionally designed websites often contain too many distractions to convert well for specific offers. A customized landing page, on the other hand, is the ideal tool to focus all of the visitor’s attention on the offer.
Because Unbounce provides tools to create outstanding landing pages for any business, agencies can use it to manage multiple agency campaigns. The speed and ease of creating these pages will make it easier to scale your business and take on more clients.
The real-time dashboard gives you instant access to analytics, so you’ll be able to test what is and isn’t working and tweak your approach. This will enable you to create high-converting campaigns for your clients.
Pricing for Unbounce
Unbounce has several plans to choose from. The cost depends on the number of visitors, conversions, and domains you have.
Launch: $90/month. 20,000 visitors, 500 conversions, one domain.
Optimize: $135/month. 30,000 visitors, 1,000 conversions, 5 domains. Smart Traffic, which can increase conversions by 30%.
All plans include Smart and Classic Builders, unlimited landing pages, popups, and sticky bars. Smart Copy is included as well. However, for now, you’ll need to create a second Unbounce account for Smart Copy. Unbounce offers a 14-day free trial that lets you try all the features.
Landing pages are essential for any online marketing campaign. Whether you’re promoting physical or digital products for yourself or clients, Unbounce can help you to create professional pages for any purpose.
The quality of your landing pages directly impacts your conversion rate. People only spend a few seconds on a site before moving on or reading further and possibly taking action. A page with sticky and eye-catching features such as a video background, high-resolution photos, and a catchy popup helps you capture and retain your visitors’ attention.
Unbounce is a solid investment for anyone who wants to create landing pages for themselves or their clients.
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