If you’ve heard of Proof, you may think of it as a service that notifies website visitors of actions happening on the site in real-time. While this is still accurate, the focus of the company has broadened. The creators of Proof decided it was time for a rebranding and to offer more sophisticated and up-to-date services to help businesses build social proof. You can still get notifications but Proof now offers a far more extensive service as well. They’ve divided their company into two separate but complementary tools, Pulse and Experiences, which are priced separately. Let’s take a look at why social proof and personalization are so important and how Proof works to leverage these principles. If you’re interested in a special discounted UseProof offer, see the pricing section below for all currently active promo codes.
Pulse: Instant Social Proof
Pulse is Proof’s original service, although it’s now more powerful with added features. The basic concept is that people visiting your website can instantly see social proof as actions of other visitors appear on the screen. For example, “50 people are on this page right now,” “2,000 people have already downloaded this report.”
Why Social Proof Works
When visitors to a website see real-time evidence of others buying something or taking another action (such as signing up for a webinar or ordering a free sample), it’s the digital equivalent of watching people line up. Social proof is vital for any type of action or purpose. It also sets off the FOMO (fear of missing out) impulse. Here are some of the ways Pulse helps you build social proof.
That’s why stores that are busy tend to get busier and the longest queues at events such as trade shows stay busy while passersby ignore empty stores and shorter lines. Pulse provides one of the simplest and most effective ways to create social proof on your website.
Pulse Plans and Pricing
There are five plans to choose from based on how many visitors you get. All plans include unlimited domains and notifications.
There’s also a 14-day free trial for Pulse.
If you decide to take an annual plan, you are basically receiving two months for free.
UseProof Discount Promo Codes
Experiences: Personalize Your Site
Experiences is the new and even more powerful aspect of Proof. With this suite of tools, you can customize your website to the needs, preferences, and demographics of each visitor. As with Pulse, you can do this without having to do any programming. Here are some of the ways Experience lets you customize your website.
Make Your Website More Relevant to Each Visitor
For the most part, website content is seen as static. You may customize email campaigns but probably show the same text, images, and offers to everyone on your website. With Proof Experiences, this no longer has to be the case. You can now personalize your site and segment features and appearance based on behavior, traits, and events. This is extremely powerful and something very few businesses are doing so far. Experiences has a sophisticated but easy to use process for setting up campaigns. You create personalized experiences for audiences based on their demographics, past buying behavior, and more. A few examples of how you can use this:
The cost of Experiences depends on the number of visitors and the features you want to access.
Both Essentials and Growth plans go up as you have more visitors. For example, Essentials is $799/month for up to 50K visitors while Growth is $999 month for 50K visitors, with plans for more visitors also available. There’s also a Scale option with unlimited users and the ability to inject HTML and CSS. The pricing for these plans is customized to each customer.
Proof: Value and Recommendations
If you want to get more conversions and return visitors to your website, you have to make sure your content is relevant and targeted. It also helps to present social proof. These strategies are important whether you’re selling physical or digital products, promoting a webinar, or trying to get more newsletter subscribers.
Pulse taps into the universal principle of social proof. When prospects see live evidence that what you’re offering is popular, they can’t help but feel pressure to join the crowd. You already know the power of ratings and reviews and you should still do everything you can to get positive reviews. However, adding the power of live social proof, as Pulse makes possible, will help you increase conversions even more.
Experiences offers another, equally valuable service, allowing you to customize your website to different visitors’ needs and behavior. With this ability, you can improve conversions and turn your website into an even more valuable asset.
Both Pulse and Experiences are effective tools for anyone who wants to attract more return visitors and increase conversions. Both are easy to implement on any landing page or website without the need to do any complex coding. Pricing plans are flexible and allow you to upgrade as you get more traffic. Whether your goal is to sell products, increase opt-ins, get people to sign up for your webinar, or take any other action on your website, Proof helps you get better results.